The Various Types of Video Production

The Various Types of Video Production

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Business Technology

There are many uses of video production, and it is categorised into different types. To have a more detailed knowledge about these types, read on:


One the largest beneficiaries of video production are businesses. There are many purposes and uses in this category, including:

  • Corporate
  • Webinars that are recorded
  • Event
  • Culture
  • PowerPoint
  • Presentation

Videos are essential marketing tools that contribute to having an expanding and successful enterprise. They also have been an integral part of most, if not all companies, for the proper communication within their business.

Advertising, Sales and Marketing

Almost everyone in the industry of advertising, sales and marketing use video production to boost their sales and educate their customers about a particular product or service. Few of the types under this area are:

  • Real estate
  • Advertising
  • Sizzle Reels
  • Product
  • Haul
  • Unboxing
  • Testimonial
  • Promotional
  • Online video advertising


Information video, on the other hand, gives the viewer a specific and detailed information on a topic or subject. This is where questions what, who, when, where, why and how to are answered.

The types of videos under this category are:

  • Tip series (for a specific subject)
  • Training
  • Educational
  • Explainer
  • Infomercials

This is a tool perfect for education and training. This can bypass language barriers and can provide viewers information on how something is done and/or the idea of what something is. Proficiency in the topic or subject can be achieved in minutes.

Entertainment videos

You may only be knowledgeable about televisions and movies. In this category, there are different types:

  • Legacy
  • Ceremonial
  • Documentary
  • Wedding
  • Travel
  • Music


This has been used widely to relay news and information. This can bring events and information straight to viewers in a way that is more powerful than any other source or type of communication. Here are some common types:

  • Digital journalism (online)
  • PSA (Public Service Announcement)
  • Interview

No matter the type of video production you require, Fish Media Solutions video production company can come up with top-notch output that can give you the results you needed. Contact the team now to get started with it.